Designing a New Product: Energy Drink
I have had numerous requests for new Mike’s Mix products. The most common of these requests are for an energy drink, which could also be termed a sports or hydration drink. I’m looking to move forward with this idea and wanted to keep my customer base updated with my progress. However and more importantly, I wanted to ask for your help and input in designing the drink.
My first order of business is researching sports drinks. Specifically, digging into pier reviewed articles on hydration and sports drinks and formulating the product based on my findings. Just like the recovery drink, I plan on including only that which has a research proven benefit to the athlete. The result could be two or three ingredients or 25, only time will tell.
I plan on offering this product in a powder form. Like the recovery drink, I will sell that powder in a bulk container or bag but additionally, I am hoping to produce a single serving package to be added to a water bottle or shaker.
Here’s where you can help. First, I would like to hear if you are excited by this product idea? Next, give me some input on flavoring. I will probably only offer the drink in one flavor to start, so what should it be? What ingredients should be included? I will have to answer some difficult and complicated questions in the formulation, such as: Should I include caffeine (much more on this at a later time)? How important is it to you that this be an all-natural product? Should I include additives for cosmetics (add color)? My vision is to design this product together so it most closely resembles what you, my customer base, wants. So please, provide me some feedback and let’s make the best sports drink on the market together.
Thanks in advance,