We are undeniably in a new internet and business age. Although I won’t deny there are negative consequences associated with this technology, there are positives too. The internet marketplace now allows small businesses like Mike’s Mix the opportunity to compete head to head with huge corporations in a world marketplace. I don’t think the corporate age is behind us. But now, small family companies whose first priority isn’t profits, can prosper.
I have never watched the television show that this clip is from, but I caught the video of this farmer on social media this morning and recognized a kindred spirit. A few years back, we had an opportunity to “take our business to the next level” and it involved increasing prices significantly. We decided to take a different path and I think in the long run, not only was this a sound decision but one that allows me to continue to take pride in my brand.